Selling is an incredibly important skill that all lawyers must possess, writes Audrea Fink in Sales Is a Five-Letter Word Attorneys Need to Learn. The good news is that it’s not that hard to stand out:
Knowing how to sell is really about knowing how to listen and how to serve. And once you’ve figured out how to do that, you’ve got a leg up on everyone else.
Fink’s post will remind you that selling isn’t blindly offering solutions that may or may not fit, it’s asking questions to understand your potential client’s problem, it’s listening to their answers, it’s proposing a solution that addresses all of their pain points. Read the post. Start selling by providing value. You – and your potential client – will be glad you did.
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