Strong digital branding is essential for raising awareness and attracting new clients, writes Julie Holton in Immediately Improve Your Digital Branding by Doing These 3 Things. And her three practical suggestions will help you bring focus, quality, and value to your online activity:
Keep your content consistent with who you are and what you do. Don’t get sidetracked by trending topics — just because people are talking about it doesn’t mean you should be talking about it on behalf of your business! Make sure that your content is always relevant to who you are [to] keep your branding consistent.
Read the post. Follow Horton’s advice. Make your online presence the best it can be. You’ll be glad you did.
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