Following up is critical to successful marketing and business development, writes Sally Schmidt in Follow Up to Increase Your Chances of Getting Business. Meaningful relationships take time and multiple contacts, especially when “top of mind” only lasts for about three months from your last connection. In spite of that, lawyers tend to neglect sustained follow up:
-
Many lawyers see their marketing activities as isolated events. Spoke at a seminar. Check. Attended a conference. Check. Wrote a blog post. Check. Once the activity is done, they move on.
-
A lot of lawyers don’t know how to follow up in a way that feels comfortable. They worry about being too pesky or “salesy.”
The good news is that it doesn’t have to be like that. Schmidt identifies eight ways to connect – and reconnect – with prospective clients. Read the post, then start reaching out to your prospects. You’ll be glad you did.
Recent Comments