What If Cross-Selling Could Be More Effective?

There may be plenty of reasons that explain why law firms do a poor job of cross-selling, writes Eric Fletcher in Why Don’t We Cross Sell More Effectively? And why the issues preventing a concerted and strategic effort may be very hard to overcome. But at the end of the day, leaving money on the table is still leaving money on the table. The good news? It doesn’t have to be that way:

But for everyone willing to suspend preconceived notions and topic fatigue, [there] is a simple four point approach that could — if you’re like most multiple practice law firms and professional service firms — turn up some real opportunities for growth.

Fletcher’s post will remind you that cross-selling isn’t rocket science, it’s just work. Read it, then get to it. You’ll be glad you did.