The best opportunity for growing your practice – and your revenue – lies in getting more work from existing clients, writes Michael Rynowecer in The Most Underrated Trends in Legal Marketing:
The single biggest underrated trend in legal marketing today is client development—by a factor of more than 2. […] Client development includes the following key tactics:
- Systematic objective client feedback
- Client teams and team activities backed by a budget
- Developing client-specific CLEs and tools
- Training clients in key issues
- Training the client team in client preferences and business issues
- In-person client visits
But that’s not the only trend lawyers and legal marketers and firms should be following. Read the post. Take Rynowecer’s advice. And see how changing the way you’re marketing your practice could change your financial results. You’ll be glad you did.
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