Nat Slavin talks to a lot of clients. He’s learned that the top-of-mind concerns of General Counsels and other decision-makers are similar across industries and company size. He’s learned that their worries don’t change significantly over time. Most importantly he’s learned, writes Slavin in Five Tips from GCs to Improve Your Service Now, that making clients happy comes from good communication:
It’s not about the concerns. It’s about how you listen for clients’ needs in every interaction and then, ultimately, make their lives easier by serving those needs. We often talk about the primary needs of clients—managing expectations, adding value, simplifying their lives and understanding their personal goals and their business needs (in addition to their legal needs). All of that comes down to communication.
Slavin’s post will remind you that satisfying clients isn’t limited to providing cutting-edge legal strategies and novel business solutions. Read the post. Follow his tips. Improve your communication, and start making your clients happier. You – and they – will be glad you did.
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