Your clients aren’t thinking about vacations and the beach right now, writes Michael Rynowecer in 7 Questions to Ask Every Client Before August 15. They’re thinking about next year’s budget. They’re thinking about end-of-year results. They’re thinking about how they rest of the year will play out, and how that will affect their plans and priorities in 2019. And you should be thinking about how you can help them:

Engage your clients by asking questions and providing answers. Offer perspective on the budget trends you see at other clients—are they flat, headed up, or headed down? These insights are valued and hard to come by. Clients use your insight to manage their management and their budgets.

Asking Rynowecer’s questions will spark the conversations your clients need as they look to the future. Read the post. Talk to your clients. They’ll be glad you did.