Improving the client experience – how you interact with them, how you communicate with them, how you deliver your services – writes Sally Schmidt in Service Delivery Takes Center Stage, might be the single best way to market your practice. That’s because service delivery may even be more important to your clients than price. And following Schmidt’s practical and doable tips for sure your clients have a positive experience is a great way to get started.

Make yourself easy to work with. Send a map to your office and explain where to park. Provide information on members of the team who will be working with the client, and offer your assistant’s name and contact information. Provide your cellphone number.

Read the post. Take Schmidt’s advice, and make delivery of services the cornerstone of your practice. You and your clients will be glad you did.