The most meaningful way to measure the value of your services to the clients you represent, suggests Jordan Furlong in A Simple Measurement of Client Value, is to ask them what they think. That’s why he proposes sending a “Client Value Survey” at the completion of every engagement:
We are committed to delivering outstanding value to our clients, and we are eager to learn how we can increase that value every day. To help us accomplish that goal, we would ask you to complete the following brief “Client Value Survey.” It will take no more than ten minutes of your time, and your responses will help ensure that future clients of the firm benefit from what we can learn from serving you. The people who worked with you on your legal matter will see your responses.
Furlong suggests three questions that will allow you to assess and track perceived client value. Read the post. Start asking your clients how well you’re helping them meet their needs. They – and you – will be glad you did.
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