Marketing isn’t something to do only when there’s nothing else on your plate, of course.

But days when the workload is light give you a great opportunity to get ahead on some small marketing tasks, writes Cari Twitchell in 20 Legal Marketing Ideas for Slow Days. Like this one:

Confirm all external links [on your website] work. Do you include links to your social profiles, favorite web resources or other websites on your site? You should audit each link at least once a year to make sure that they all still pull up the correct site or page.

Read the post. Start putting down time to good use. You’ll be glad you did.