Keeping your clients in the dark, writes Lindsay Griffiths in No News is Not Always Good News for Business Relationships, is a bad way to do business:
Where you might be assuming that “no news is good news,” your client or other business relationship may be left feeling anxious about the status of your last conversation and wondering whether it’s even still on your radar.
In today’s hyper-connected world, there’s no excuse for keeping your clients guessing (even if the report is ‘nothing yet to report’). Read the post. Then check in with your clients – before they check in with you. You’ll be glad you did.
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