Blog posts, articles, newsletters, and the like that nobody reads are pretty pointless. That’s why you need 10 Rules for Writing To Be Read, from JD Supra, Knox Design Strategy, and Repechage. Here’s one:
“Be Useful. Think, ‘What can the reader do with this information?’”
This post will help you turn your work into something that your audience can – and wants to – read. Print it out. Stick it on the wall beside your computer screen. Then follow the rules, every single time you write. You’ll be glad you did (and so will your readers).
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