Client Interview Questions That Get Answers You Need

Client interviews don’t need to be complicated, writes Linda Hazelton in What to Ask in Your Client Interviews. But the trick is to get them talking:

“For some clients, the only question you may need to ask is: “How could our service to you improve?” […] For others, simply providing an opportunity to expound on that one question may not be enough. You may have to ask a series of questions to draw these clients out.”

You’ll have to read the post to see the questions Hazelton suggests. Then you’ll have to sit down with your clients. Then you’ll have to ask them what they like – and don’t like – about the service, results, and people you provide. These questions will help.