Seth Godin’s “The one who isn’t easily replaced” from Seth Godin’s Blog. If you’re not reading Godin’s blog, you should be. Practical, no-nonsense advice that will help you understanding marketing and how to get better at it.
“[E]ither you do something I can’t do myself (or get from someone else), or I pay you less than you’d like.
“Why else would it be any other way?”
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