Client feedback isn’t particularly easy, writes Nat Slavin in The Myth of Feedback and the Consequence of Assumptions. But it’s essential:
The truth of feedback is that your in-house counsel clients are running their own business units within their companies. How outside counsel provide support directly impacts how they can do their own jobs. The firms that know to ask the above questions [about the client and the relationships] are able to provide the support that will allow clients to succeed.
Slavin’s post will help you get beyond myths to see the true nature, and true value, of feedback as a client development tool. Read it, then ask your client how things are going. You – and they – will be glad you did.
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