Telling stories about your clients – what they do, what they promise, what they deliver – is one of the most exciting trends in law firm marketing, writes Susan Kostal in Client-Driven Content Is the Year’s Breakout Hit. And it’s a savvy way to articulate what your firm does and the value you bring, without talking about yourself:
The fact that the firm supplied the solution is implied. What’s important is conveying a similarity of experience so that readers can see themselves in the content narrated by the firm’s client. Subtly, they begin to see themselves as a client of the firm.
Read the post. Start telling your clients’ story. They’ll be glad you did.
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