There’s a reason it’s called the world wide web, writes Kara McKenna in Online, All Audience Is Local – Here’s How to Reach & Engage Yours. And the reach it gives you allows your written work to go wherever your audience sits: on the other side of the globe, or right next door:
Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience – and [when they] make it easy for readers to find and recognize that work.
McKenna’s post reminds you that content – well written, targeted, relevant content – allows you to connect directly with your readers, no matter where they are. What’s more, it gives you valuable insight for doing it right. Read it, then start writing.
Recent Comments