Strong brands are not a myth, say the folks at Right Hat in Want a Strong Law Firm Brand? These Nine Attitudes Can Cripple Your Efforts. But attitude and approach can undermine your branding efforts:
Over and over we’ve seen one vocal lawyer jettison an entire brand campaign because “it is not us.” When really, it’s “not him” or “not her.” Anchor your design strategies in external research so you can battle the naysayers. [M]ake sure the leadership supports what works for the whole firm.
Right Hat’s post lays out nine things firms do that hinder progress toward a memorable brand. Stop doing them, then start watching your brand grow.
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