We’ve said it many times before: a clear and focused business development strategy is critical to your success. That doesn’t mean, however, that you can afford to ignore the opportunistic, writes Sally Schmidt in Riding a Wave of Business. Sometimes you need to jump on an emerging trend and see where it takes you:
… every now and then, I am reminded there are terrific chances to get business that fall into the category of being opportunistic — like riding a wave. […] To take advantage, you must recognize a trend, an emerging issue or a hot topic and then find an audience to promote it to — quickly.
Schmidt’s post gives practical tips for recognizing unexpected marketing opportunities, and for acting on them when you do. Read the post. Start looking for waves that could take your practice in profitable directions you didn’t plan. And enjoy the ride.
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