“Authenticity” may be an overused buzzword, but you shouldn’t let the hype keep you from actually being authentic, writes Lindsay Griffiths in “Authenticity” Might be Cliche, But It’s Essential to Building Client Relationships. Because it’s the necessary foundation for meaningful business relationships:
Being authentic [is] about being honest with the people you’re engaging with, and having natural conversations instead of the forced ones that you “think” you should have. It’s about being yourself, and not having a “persona.”
Griffiths reminds us that authenticity is critical when starting and building relationships. Then she shows us how to make sure we stay on the right path. Read the post. You’ll be glad you did.
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