by Lance Godard | Jan 15, 2019 | Advice
Marketing isn’t something to do only when there’s nothing else on your plate, of course. But days when the workload is light give you a great opportunity to get ahead on some small marketing tasks, writes Cari Twitchell in 20 Legal Marketing Ideas for Slow...
by Lance Godard | Jan 11, 2019 | Planning & Strategy
Lawyers who win more pitches, develop better and strong relationships with clients and prospects, who make it rain while their peers worry about drought, writes Eric Fletcher in If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development,...
by Lance Godard | Aug 9, 2018 | Content & Communications
Content is critical to any marketing strategy, writes John Hall in What Successful Brands Do Differently With Their Content, but merely creating it isn’t enough. To be successful, you have to do more than write blog posts and upload them to your website. You...
by Lance Godard | Aug 7, 2018 | Advice
Only one in three clients recommends their primary law firm, writes Michael Rynowecer in 93% of Clients Recommend a Law Firm—It’s Probably Not You. And that’s a problem for firms not on the list: Peer-to-peer recommendations are the single most powerful source...
by Lance Godard | Aug 6, 2018 | Content & Communications
If you publish written thought leadership – articles, blog posts, and the like – you need to study your reader analytics regularly, writes Paul Ryplewski in 9 Ways Your Firm’s Authors Can Find BD Opportunities In Their Analytics. That’s because...
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