by Lance Godard | Mar 15, 2018 | Planning & Strategy
Unfocused marketing doesn’t inspire change, writes Eric Fletcher in How To Build A Marketing Approach That Delivers. Focused marketing does: it creates additional awareness of your firm and generates new business opportunities and causes existing clients to hire...
by Lance Godard | Mar 14, 2018 | Content & Communications
Telling stories about your clients – what they do, what they promise, what they deliver – is one of the most exciting trends in law firm marketing, writes Susan Kostal in Client-Driven Content Is the Year’s Breakout Hit. And it’s a savvy way to...
by Lance Godard | Mar 13, 2018 | Advice
Trying to get new work? It doesn’t really matter what you know or how you market your practice or even who you know, writes Mark Herrmann in Nothing You Can Say Can Cause Me To Retain You. Because for in-house lawyers, the risk of hiring new attorneys far...
by Lance Godard | Mar 12, 2018 | Content & Communications
Branding your law firm is more than executing on thoughtfully planned and carefully orchestrated initiatives (think content marketing, website copy, mission statements, advertising campaigns, and the like), writes The Mad Clientist Michael Rynowecer in 7 Unintended...
by Lance Godard | Mar 9, 2018 | Content & Communications
Kicking off a new writing initiative? Start tracking the return on your investment from the start, says Adrian Lurssen in 7 Basic Performance Indicators to Make Your Firm’s Content Efforts More Strategic. He recommends a strategic process built on concrete...
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