by Lance Godard | Mar 8, 2018 | Content & Communications
Attorney biographies are valuable marketing tools, writes Kristen Friend in How to write a professional attorney bio people will actually want to read. That’s why yours should be engaging and personable, and articulate who you are and what you do in a way that...
by Lance Godard | Mar 7, 2018 | Advice
Client feedback isn’t particularly easy, writes Nat Slavin in The Myth of Feedback and the Consequence of Assumptions. But it’s essential: The truth of feedback is that your in-house counsel clients are running their own business units within their...
by Lance Godard | Mar 6, 2018 | Planning & Strategy
Growth in 2018 won’t come from an increased demand for legal services, writes David Lat in Biglaw Business Development: 5 Insights From Chief Marketing Officers. That leaves two options for lawyers and firms hoping to increase revenues in the coming year: land...
by Lance Godard | Mar 5, 2018 | Planning & Strategy
Many lawyers, writes Jay Harrington in A Strategic Approach to Legal Business Development, only think about BD when work is slow, when their schedules are light, their pipeline is little thin. Then they come up with a plan to identify and pursue new opportunities with...
by Lance Godard | Mar 2, 2018 | Advice
There’s typically more than meets the eye to successful rainmaking, writes Mike O’Horo in 20 traits of the 100%-capable rainmaker. Many lawyers only see the visible activities of their rainmaking peers, and not all the behind-the-scenes work that goes into...
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