by Lance Godard | Nov 15, 2017 | Advice
If you’re not adding value to your relationships, writes Eric Fletcher in If Your BizDev Plan Doesn’t Specify Targets, Don’t Expect Great ROI, you’re not doing it right: “Delivering real value to your network is the most eloquent marketing message...
by Lance Godard | Oct 10, 2016 | Advice
Corporate Counsel recently talked to the General Counsel of UPS to find out how the company hires lawyers (UPS GC: Firms Come to Pitches Surprisingly Ill-Prepared). Their findings offer three valuable lessons in client acquisition and development: Clients Are Changing...
by Lance Godard | Sep 30, 2016 | Content & Communications
Blog posts, articles, newsletters, and the like that nobody reads are pretty pointless. That’s why you need 10 Rules for Writing To Be Read, from JD Supra, Knox Design Strategy, and Repechage. Here’s one: “Be Useful. Think, ‘What can the reader do with this...
by Lance Godard | Sep 29, 2016 | Advice
Membership does have its privileges, writes Thom Singer in The ABCs of Sales – J is for Join. That’s why joining a trade association, chamber of commerce, or other industry club is a smart idea: “While it might sound cliché, it is true that people do business...
by Lance Godard | Sep 28, 2016 | Advice
Your success comes from your relationships, writes Betsy Munnell in 25 Easy Ways to Help Your Network…and Grow your Law Practice. And if you’re not focusing on the wants and the needs and the goals and the objectives of the people you know, it’s time to start:...
Recent Comments