by Lance Godard | Sep 27, 2016 | Content & Communications
If you give presentations using PowerPoint, you need to read Robert Frost’s 10 Smart Ways To Make Any PowerPoint Presentation Way More Interesting. For most of us, the convenience of Microsoft’s presentation software is a trap that keeps us from focusing on the words...
by Lance Godard | Sep 26, 2016 | Content & Communications
Good writing matters, writes Patrick Lamb in Clear writing makes a difference. The easier your written work is to read, the better people are going to understand it. And the better they understand it, the more they’ll be convinced: “Using 50 readability measures, the...
by Lance Godard | Sep 23, 2016 | Social & Digital Media
Yes, the importance of social media to your marketing efforts continues to grow. Yes, social media can increase your visibility, and make it easier to find you. Yes, potential clients are probably looking at your social media profiles to get a better idea of who you...
by Lance Godard | Sep 22, 2016 | Content & Communications
When it comes to writing documents that everyone can understand and use, it turns out that lawyers aren’t the only ones challenged. It’s a problem plaguing financial professionals, too, say Steve Lipin and Adam Rosman in A Plea for Plain English in Financial...
by Lance Godard | Sep 21, 2016 | Planning & Strategy
Having a strategy, a real, honest-to-goodness plan of action, is your competitive advantage, writes Samantha Graveney in Success Doesn’t Just Happen. It’s Planned For. All of your competitors are doing it (to varying degrees of success), and all of your clients – in...
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