by Lance Godard | Aug 29, 2016 | Advice
Ever wonder why there’s not more cross-selling at your law firm? The answer might be staring at you in the mirror, writes Tom Kane in Is the Lack of Cross-Selling Your Fault? “Are you to blame for the failure of your partners to cross-sell you to their...
by Lance Godard | Aug 26, 2016 | Advice
It’s not always easy to listen when your client complains about the service you provide, writes Ary Rosenbaum in Don’t Ignore Your Client’s Complaints. But it’s always necessary. Because not listening says that you don’t care, and when...
by Lance Godard | Aug 25, 2016 | Advice
Want to be a better lawyer? Walk a mile in your client’s shoes, writes Sally Schmidt – legal marketing consultant AND business owner – in Walking in Your Client’s Shoes, before listing handful of cardinal sins that she’s seen over the years. Think of them...
by Lance Godard | Dec 10, 2015 | Content & Communications
Your clients don’t need you to explain the law to them. They need you to explain how the law affects their ability to do business. Anything else, writes Olga Mack, Head of Legal at ClearSlide, in The Art and Science of Being Useful to In-House...
by Lance Godard | May 6, 2015 | Content & Communications
Is your writing so filled with jargon, so dry, so “cure-for-insomnia boring” that your own mother wouldn’t read it? You wouldn’t be alone if it were, writes John Byrne in Lawyers: Want Your Content Read? Follow These 7 Tips! Fortunately, you...
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