by Lance Godard | Mar 6, 2015 | Advice
It’s not all that surprising that more lawyers don’t cross-sell (just ask Dan Hull). But it’s good for you. And not coincidentally, it’s good for your clients too, when you do it right. But knowing that doesn’t fix the problem. You need...
by Lance Godard | Mar 4, 2015 | Content & Communications
While readers may forgive a grammatical error, a run-on sentence, or even a typo, they’re likely to find your work less professional, less organized, and most importantly less valuable when they do. That’s what journalism professor Fred Vultee found when...
by Lance Godard | Mar 2, 2015 | Content & Communications
But don’t take my word for it. Hear what Adrian Lurssen, co-founder of JD Supra, journalist, and content marketing strategist, has to say: [Link: How to Write Titles That Get You Noticed and Read] Watch the clip. Then start writing titles that tell people why...
by Lance Godard | Feb 23, 2015 | Advice
Want to grow revenues, make your clients happier, and gain a competitive edge? Collaborate more with your partners, writes Heidi Gardner in When Senior Managers Won’t Collaborate: Firms that are landing the highest-value work are focusing more on integrating...
by Lance Godard | Feb 19, 2015 | Advice
Looking for innovation in the legal profession? Look no further than Mark Harris, founder of Axiom Law: “The incumbent model is largely artisanal,” said Harris. “It’s perfect for novel challenges that are irreducibly complex, but it’s not necessary for the bulk of...
Recent Comments