Social Media Is For Listening, Too

Law firms have a lot to gain from social media, writes James Mulvey in The 5 Ways Law Firms Are Using Social Media for Listening, because they are “innately social organizations,” built on social interactions. But better relationships aren’t the only...

Is There A Brand In This Law Firm?

Clients don’t hire law firms, explains Mark Cohen in Law Firms, Condominiums, and A New Model Law Firm. They hire lawyers: The reality is that except for those few lawyers who enjoy “trusted adviser” status with a client, other lawyers in the firm seldom figure...