by Lance Godard | Jan 13, 2015 | Planning & Strategy
The new year is a perfect time to assess your business development efforts, writes Sally Schmidt in Take Stock of Your Marketing and Business Development Activities. You know she’s right. But you may not know what to do, or or even how to evaluate what...
by Lance Godard | Jan 12, 2015 | Advice
Lawyers tend to get stuck on law practice exceptionalism, “the belief that nearly every aspect of the practice of law is unique and must be considered in isolation from what we see elsewhere,” writes Dennis Kennedy in The Productization of Legal Services....
by Lance Godard | Jan 9, 2015 | Advice
What makes the 30 law firms that deliver “the absolute best client service” different from the 650 competitors they outperformed? For starters, they have established formal, systematic client feedback programs. And they’ve incorporated client service...
by Lance Godard | Jan 8, 2015 | Advice
Lawyers are extremely good at giving advice, writes Deborah McMurray in What Courage Looks Like In A Law Firm, because that’s what clients want and need. Not analysis, not waffling, not the middle-of-the-road, safe, low-stakes position. But for many, that...
by Lance Godard | Jan 7, 2015 | Advice
Looking to hire a chief marketing officer in your firm? Or maybe you’d like to make better use of the one already on the payroll? Either way, you’ll want to read Tim Corcoran’s Seven Reasons Why You Have Not Yet Found the Right CMO in The Legal...
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