by Lance Godard | Jan 6, 2015 | Content & Communications
Sure, you’ve got a website. But that isn’t enough, writes Cari Twitchell in 8 Best Practices for Law Firm Website Content at Lawyerist.com: “If your website content does not engage and convert, then your website is a waste of time and money.”...
by Lance Godard | Jan 5, 2015 | Advice
Looking for a way to stand out? Try giving your client something for nothing. Pam Woldow and Doug Richardson call it “strategic altruism” in their post The Powerful Value of Providing Something for Nothing on Woldow’s blog At The Intersection. I call...
by Lance Godard | Jan 25, 2012 | Advice
Suzanne Kearns’ “5 New Year’s Resolutions to Consider for Your Business” on the Intuit Small Business Blog. Today’s post comes from an unlikely source, but that might be the very reason you should read it. Because it isn’t written for lawyers. It’s written for anyone...
by Lance Godard | Jan 23, 2012 | Advice
Tony Schwartz’ “‘No’ is the New ‘Yes’: Four Practices to Reprioritize Your Life” on his blog at the Harvard Business Review’s HBR Blog Nework. Are you addicted to saying “yes”? To the rush of adrenaline that comes with taking on more than you can possibly get...
by Lance Godard | Jan 20, 2012 | Advice
Matt Homann’s “Annoy Your Clients Less: Five Steps” on the Attorney at Work blog. Nobody wants to think that they annoy their clients. But all of us probably do. Homann’s post is less about not annoying your clients, though, than about making them happy. And isn’t...
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