by Lance Godard | Jul 18, 2011 | Planning & Strategy
Merrilyn Astin Tarlton’s “Six Steps to Single-Minded Marketing” on the Attorney at Work blog. If you’re not reading Attorney at Work every day, you should be. Because their “one really good idea every day” is almost without fail...
by Lance Godard | Jul 15, 2011 | Planning & Strategy
Eric Fletcher’s “The Quest For A Silver Bullet” on his eponymous Eric Fletcher Blog. Looking for a silver bullet? Yeah, you and every other cowboy who rode into this crowded legal services marketplace. But the truth is that silver bullets don’t...
by Lance Godard | Jul 14, 2011 | Social & Digital Media
Aviva Cuyler’s “LinkedIn, Facebook, and Twitter: The Changing Face(s) of Social Networking for Lawyers” on JD Supra. “Lawyers understand networking,” writes Cuyler. So why is “social networking” so hard for so many? For...
by Lance Godard | Jul 13, 2011 | Content & Communications
Kevin Allen’s “Preparing for a job interview? Read these 6 tips first” in Ragan’s PR Daily. The title for this post is a bit misleading, because Allen’s advice applies to far more than job interviews. He’s really writing about...
by Lance Godard | Jul 12, 2011 | Content & Communications
“Optimizing Your Online Shingle: On-Page and Off-Page Best Practices” by Robert Ambrogi and Steve Matthews in the ABA’s Law Practice Magazine. Google’s announcement that three-week-old Google+ has already reached 10,000,000 users serves as a...
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