by Lance Godard | Jun 5, 2018 | Planning & Strategy
There may be plenty of reasons that explain why law firms do a poor job of cross-selling, writes Eric Fletcher in Why Don’t We Cross Sell More Effectively? And why the issues preventing a concerted and strategic effort may be very hard to overcome. But at the end of...
by Lance Godard | Jun 1, 2018 | Advice
If you don’t like networking, you’re not alone, writes Bull Garlington in The Secret Science of Mingling. That doesn’t mean you’re excused from it though. On the contrary: it means you probably have to work harder to be successful at small...
by Lance Godard | May 30, 2018 | Advice
For most lawyers, writes David Ackert in 5 Metrics that Measure Success, business development activity is ad hoc: When our schedule lightens up, we do some networking. When things get busy, business development grinds to a halt. What’s the ROI for all the...
by Lance Godard | May 29, 2018 | Content & Communications
Following up is critical to successful marketing and business development, writes Sally Schmidt in Follow Up to Increase Your Chances of Getting Business. Meaningful relationships take time and multiple contacts, especially when “top of mind” only lasts...
by Lance Godard | May 24, 2018 | Social & Digital Media
Strong digital branding is essential for raising awareness and attracting new clients, writes Julie Holton in Immediately Improve Your Digital Branding by Doing These 3 Things. And her three practical suggestions will help you bring focus, quality, and value to your...
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