by Lance Godard | Jun 3, 2011 | Uncategorized
Stacy West Clark’s “10 Marketing Tips for Time-Pressed Lawyers” at Law.com. Marketing isn’t a luxury, something you do when all the client work is done and the kids are in bed and you’ve finally finished War and Peace. But putting it off...
by Lance Godard | Jun 2, 2011 | Uncategorized
Allison Shields’ “Elevating the Elevator Speech” at Lawyerist.com. An elevator speech, like a cover letter for job seekers or a slogan for law firms, is most conspicuous when it’s bad. Rather than engaging your interlocutor, it makes them want...
by Lance Godard | Jun 1, 2011 | Advice
Adrian Baron’s “Star Wars Taught Me to Be a Better Lawyer” on his blog The Nutmeg Lawyer. You can always count on Baron to spin a good tale, and this one lives up to his reputation. But the post isn’t just a clever story. It’s a clever...
by Lance Godard | May 31, 2011 | Uncategorized
John Baldoni’s “Using Stories to Persuade” in The Conversation at the Harvard Business Review. It’s hard to resist a good story. With a strong narrative, some facts thrown in to back it up, and a healthy dose of passion, you’re sure to...
by Lance Godard | May 27, 2011 | Uncategorized
“Law firms need to stop selling and start listening” in Lawyers Weekly. For any law firm, cross-selling is a key step in expanding client relationships and growing revenues. It’s important. As well it should be. But cross-selling isn’t a...
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