Today’s Law Marketing Resource

Kevin Houchin’s “4 Questions: Finding Your Authentic Marketing Niche” at Lawyerist. What do you like to do and are really good at? For most of us, questions like this are not particularly easy to answer, but if you’re embarking on a law...

Today’s Law Marketing Resource

Bruce MacEwen’s “First in a Series on Strategy in the New Normal” at Adam Smith, Esq. When MacEwen writes about strategy, I sit up and listen. Read this piece and you will too. Especially if you’re looking for the “next new thing in...

Today’s Law Marketing Resource

Erin Casey’s “1-on-1: How to Communicate More Effectively” in Success Magazine. Effective communication is hard. There are no shortcuts. The great communicators, the ones we admire, who engage and amuse us, who make it look so easy, work tremendously...

Today’s Law Marketing Resource

Stacy West Clark’s “20 Free Services Lawyers May Want to Offer to Clients” from The Legal Intelligencer (posted on the lawjobs.com site). There may be 20 suggestions on this site, but they all boil down to one: “add value.” Find ways to...

Today’s Law Marketing Resource

Russell Smith’s “12 Ways Offshore Legal Outsourcing Could Shake Up the Law World in the New Decade” from his blog, Law Without Borders. This post presents a thoughtful and insightful analysis of not just the issues surrounding outsourcing, but of the...