by Lance Godard | Jan 13, 2011 | Uncategorized
Beth Flynn’s “A Relational Rule of Life,” written as a guest post on Thoughtful Legal Management. When was the last time you really focused on the relationships that drive your success? Not just the who and the what and the where, but the why and the...
by Lance Godard | Jan 12, 2011 | Advice
Websites, Blogs, Twitter, LinkedIn, Facebook, YouTube: what’s a lawyer to do? Should they blog? Should they be on Twitter? How much does social media cost? How can lawyers control what appears on their Facebook page? Should they even try? What’s SEO? What benefits...
by Lance Godard | Jan 12, 2011 | Uncategorized
Gary Godsey’s “The lost art of storytelling” in Smart Business. A great story is a great marketing technique, whatever you’re selling. Don’t think your client representations can be described as tales of passion and heroes and antagonists...
by Lance Godard | Jan 11, 2011 | Uncategorized
Dennis Kennedy’s “Happy New Tech Year: 4 First Steps for the Next 365 Days” at the ABA Journal. Looking for some simple resolutions, the kind that actually help you change, that you won’t break mid-January? You can stop looking. You don’t...
by Lance Godard | Jan 10, 2011 | Uncategorized
Heather Colman’s “A Strategic Staged Approach to LinkedIn” at Slaw.ca. LinkedIn is a great networking tool, but only if you use it. This post describes how — and why — one mid-sized firm is helping its lawyers do just that. It’s a...
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