Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Building a Law Practice: “Get famous. Make contact. Repeat.”
Mark Herrmann’s “Inside Straight: Building A Practice — A Case Study” at Above the Law. In the nearly six months that has passed since my last post, I’ve read a lot of blog posts, articles, and other resources, many of which will show up on these pages in the days and...
read moreMaking your firm’s pitch exemplary. But not in the “don’t do this” way.
Mark Herrmann's "Inside Straight: A Tale of Two Pitches" at Above the Law. It's hard to say what makes a pitch successful. Or unsuccessful for that matter, though the anecdotes are generally a lot more interesting when pitches don't go well. Most of the time it's just...
read moreMarketing your law practice: are you asking yourself the right questions?
Lee Rosen's "Marketing: Does It Take Time or Money?" on his blog, Divorce Discourse. Sometimes the difference between success and failure comes from asking the right questions. Rosen's post does just that. But you shouldn't read this post solely because Rosen asks an...
read moreSaving money on online research is good. Saving time is better.
Louis Abramovitz's "Cost-Effective Web Tools for Business Intelligence" at Law.com. Online resources for competitive information and business intelligence have never been more plentiful, or more comprehensive. It wasn't so long ago that the only way one could find the...
read moreIt’s 10:00 am. Do you know what your firm’s new business intake procedures are?
Steven Burchell's "Rethinking New Business Intake at Law Firms" in Law.com's Law Technology News. Let's face it. Automating the new client and matter process generally doesn't sit in one of the top spots on a law firm's to-do list. But that doesn't mean it doesn't...
read moreGetting the most from your marketing efforts, the single-minded way.
Merrilyn Astin Tarlton's "Six Steps to Single-Minded Marketing" on the Attorney at Work blog. If you're not reading Attorney at Work every day, you should be. Because their "one really good idea every day" is almost without fail just that: a good idea, that will help...
read moreMaybe the ability to say “no” is the real silver bullet.
Eric Fletcher's "The Quest For A Silver Bullet" on his eponymous Eric Fletcher Blog. Looking for a silver bullet? Yeah, you and every other cowboy who rode into this crowded legal services marketplace. But the truth is that silver bullets don't exist, for lawyers or...
read moreC’mon in, lawyers! The social networking water’s fine!
Aviva Cuyler's "LinkedIn, Facebook, and Twitter: The Changing Face(s) of Social Networking for Lawyers" on JD Supra. "Lawyers understand networking," writes Cuyler. So why is "social networking" so hard for so many? For starters, it's the vocabulary, which makes...
read moreBetter communication? It’s as easy as 1, 2, 3 (and 4, 5, 6)
Kevin Allen's "Preparing for a job interview? Read these 6 tips first" in Ragan's PR Daily. The title for this post is a bit misleading, because Allen's advice applies to far more than job interviews. He's really writing about communication. Of all shapes and sizes....
read moreTired of hiding in plain sight? Optimize your website and you won’t be.
"Optimizing Your Online Shingle: On-Page and Off-Page Best Practices" by Robert Ambrogi and Steve Matthews in the ABA's Law Practice Magazine. Google's announcement that three-week-old Google+ has already reached 10,000,000 users serves as a powerful reminder of the...
read moreThe secret to a successful client relationship? Teamwork.
J. Richard Hackman's "Six Common Misperceptions about Teamwork" at the Harvard Business Review's HBR Blog Network. Lawyers may have know all along that conflict and face-to-face interaction and hard work lead to greater success, but they should still be able to learn...
read moreSorry Google+: a lawyer’s best friends are her clients, not her tech tools.
Scott Preston's "Technology is not your friend – your client is" on 3 Geeks and a Law Blog. To honor this week's release of Google+, today's post is about using technology, the cutting edge kind, to interact with clients. But it's not a post about shiny, happy people...
read moreFinding your zen. The legal pricing way.
John Wallbillich's "Zen and the Art of Legal Pricing: Summary" on his blog Wired GC. Still trying to sort out alternative legal pricing? Understand the billing arrangements that clients are looking for, and how you can provide them? Rebuild your delivery of service...
read moreLaw firm pitches from a buyer’s perspective. Any questions?
Nino Cusimano's "In-House Counsel Tips for Landing an Outside Counsel Gig" in Corporate Counsel. If yesterday's post told you how to make your client happy once she hired you, today's will get you in the door. Part common sense, part insider baseball, part plea for...
read moreWant to be a good lawyer? Think like a client.
Bradley Tupi's "What I Learned In-House That Helps Me Succeed in a Law Firm" in Corporate Counsel. If you're one of the lucky few like Tupi, who cut his teeth practicing as a government then in-house lawyer before moving into a firm, then you might not need to read...
read moreSorry Ford: digital security is the new Job One.
Stephanie Kimbro's "Top Ten Basic Security Practices for a Virtual Law Office" on her blog Virtual Law Practice. Although Kimbro's intended audience for this post is the virtual law office crowd, her security tips make sense for everyone. Keeping your data...
read moreHunting for an LPM solution? Make sure you’re using the right gun.
Pam Woldow's "Legal Project Management Tools: Let Rube Goldberg Rest in Peace" on her blog At The Intersection. I'm far from an expert on legal project management. But even I know that successful implementation of a meaningful legal project management system isn't...
read moreLaw marketing made easy, the stellar service way.
Julian Summerhayes' "Why Law Firm Marketing Is E-A-S-Y" on his blog at JulianSummerhayes.com. I'm not sure that I completely agree with Summerhayes when he declares that law firm marketing is easy. But I get it. Because he doesn't mean that it's simple or that it...
read moreLose a client? Don’t squander the opportunity to learn from it.
Leo Bottary's "How Did You Lose Your Client?" at Executive Street. Everybody loses clients from time to time. So what do you do when a client stops sending you work? When she calls to tell you to send her files to the competition? Do you have a plan in place for...
read moreNot getting the answers you want? Maybe you’re asking the wrong questions.
Martin Baker's "A Manager’s Primer on Asking Better Questions" on his blog Creativity Central. Want to know what your clients are thinking, what they are worried about, how they measure success and failure and essential client service? Ask them. But don't be surprised...
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