Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Strategic planning is more than writing a good plan. Much more.
Paramjit Mahli's "Planning Pitfalls for Lawyers and Professionals" on her blog Profiting with Public Relations. We've said it before. Several times in fact. And we'll no doubt say it again. If you don't know where you're going, you'll most likely end up somewhere...
read moreQ: Is blogging useful for law firm business development? A: You are what you blog.
Brian Inkster's "The Elephant in the #LawBlogs Room" on his blog, The Time Blawg. Is blogging useful for law firm business development? In posing this question, Inkster clearly has touched a nerve (63 comments so far!). Of course there's no single right answer, no...
read moreSelling your strengths starts before you ever walk in the door.
Elizabeth Sosnow's "6 Ways to Show You Give a Damn in a Job Interview" on Jay Baer's Convince & Convert. Whether it's for a job interview or a client pitch or a presentation to a room full of general counsel, selling yourself is often the hardest part of your job. But...
read moreStop fishing at the referral stream.
Thom Singer's "How To Refer Thom Singer" on his blog, Some Assembly Required. I've featured Singer's posts before. Thom knows relationships: how to establish them, how to nurture them, how to turn them into revenue. So when he writes that it's your job to give your...
read moreThe problem with the evolution is that it never stands still.
Tim Corcoran's "Law Firm Leaders: Moving the Needle" on Corcoran's Business of Law Blog. Want some insight into the competition's strategy? How it's adapting to an evolving profession? How it defines client service, innovation, diversity? What it's doing to address...
read moreBranding is no longer just for cattle. But if you’re not careful you’ll still get burned.
Dan Pallotta's "A Logo Is Not a Brand" in his blog at the Harvard Business Review. If you still think lawyers don't need to worry about "brand," then you need to read this post. Right away. (The rest of you can wait until you've had your morning coffee.) Because, as...
read moreIt takes a village to build a law firm.
Ken's "Thoughts After Six Years" at Popehat. A lot can happen in six years. Presidents change, kids grow up, cutting-edge technology becomes obsolete (oh wait, that only takes six months). Law firms are established and lessons learned. In this post Ken shares nine...
read moreSorry Mr Wells: you don’t need a potion to be invisible online.
Allison Shields' "Is Your Law Firm Invisible Online? Do Something About It" on her Legal Ease Blog. There's really no good excuse for not having a meaningful online presence. No, I'm not talking about spending 18 hours a day updating your Twitter and Facebook feeds....
read moreIt’s 9:00 pm. Do you know where your lawyer is?
Jordan Furlong's "Be the World’s Most Client-Accessible Lawyer" on the Attorney-at-Work blog. There's been a lot of talk over the past few years about the "virtual law office." What it is, where it is and isn't permitted, how to run one, what are the risks and...
read moreSuccession planning in your law firm. Crystal ball need not apply.
Tom Grella's "Five Questions to Ask About Your Firm’s Succession Readiness" in the May / June 2011 edition of the ABA's Law Practice Magazine. Is your firm ready for the future? Not the "practicing in the cloud" future or the paperless office future or the Watson...
read moreThink strategic planning’s just for the other guys? Think again.
Colin Cameron's "Planning for Success" on the Small Firm Innovation blog. Is strategic planning for every firm? Absolutely, writes Cameron. And it's particularly important for solos and small firms in today's competitive environment. But it doesn't have to be...
read moreWhat’s the management equivalent of shooting yourself in the foot?
Patrick McKenna's "Hurdles to Executing Your Strategic Plan" at Slaw.ca. "Hope is not a strategy," writes McKenna. Neither are good intentions, good ideas, or even good karma. But even when you have a solid strategic plan, one that articulates realistic, measurable...
read moreAre RFPs a valuable tool or a waste of time? What if they were both?
Ken Robbins' "Why we quit participating in RFPs" on his blog, Ken Robbins: thoughts on business strategy, marketing, ideas. Robbins is a marketer, not a lawyer (and not even a legal marketer), but his post on RFPs is no less relevant to the legal profession. It's...
read moreIf you build it, will they come? Only if you do it right.
Adrian Lurssen's "3 Steps to Building Corporate Presence on Facebook" at JD Supra's The Scoop. To Facebook, or not to Facebook? That is indeed the question for many lawyers. Whether you're a solo estates lawyer who wants to market her practice to friends and family, a...
read moreHey buddy, can you spare some time? I promise you won’t regret it.
Heather Townsend's "9 classic mistakes guest speakers make" on her blog The Thoughts and Ideas Of The Efficiency Coach (now at The Efficiency Coach). Don't let the title fool you. These mistakes aren't limited to guest speakers. And frankly, if you step back and think...
read moreToo busy to market? Or just waiting for someone else to do it for you?
Stacy West Clark's "10 Marketing Tips for Time-Pressed Lawyers" at Law.com. Marketing isn't a luxury, something you do when all the client work is done and the kids are in bed and you've finally finished War and Peace. But putting it off is easy to do. Today's post...
read moreMaking your first time count, every time.
Allison Shields' "Elevating the Elevator Speech" at Lawyerist.com. An elevator speech, like a cover letter for job seekers or a slogan for law firms, is most conspicuous when it's bad. Rather than engaging your interlocutor, it makes them want to flee. But a good...
read moreLanguage, location, and other lessons from the classics.
Adrian Baron's "Star Wars Taught Me to Be a Better Lawyer" on his blog The Nutmeg Lawyer. You can always count on Baron to spin a good tale, and this one lives up to his reputation. But the post isn't just a clever story. It's a clever story that's full of solid...
read morePull up a chair and I’ll persuade you to act.
John Baldoni's "Using Stories to Persuade" in The Conversation at the Harvard Business Review. It's hard to resist a good story. With a strong narrative, some facts thrown in to back it up, and a healthy dose of passion, you're sure to convey your message and persuade...
read moreDid you want fries with that patent application, Ma’am?
"Law firms need to stop selling and start listening" in Lawyers Weekly. For any law firm, cross-selling is a key step in expanding client relationships and growing revenues. It's important. As well it should be. But cross-selling isn't a commercial running non-stop,...
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