Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Signing the checks means clients get to determine value.
Fred Wilson's "A Challenge to Startup Lawyers" at his blog AVC. Here we go again with the client perspective.... Regardless of what lawyers tell themselves, fees are generally a pretty big deal for most clients. Whether you charge $5,000 or $17,000 for a specific...
read moreStop selling yourself short. Own your achievements.
J. Kelly Hoey's "I Am….Narrate Your Career Story" on Kelly's Blog. I've said it before: lawyers should tell stories more often. Stories that convey their passions, their successes, their personalities. Stories that contextualize their work, their experience, their...
read moreSending an email? It’s probably too long already.
Leo Babauta's "Your Emails Are Too Long" on the zenhabits blog. It all starts with communication, doesn't it? And it all ends with communication, too. So the next time you're writing an email, focus less on enumerating everything you have to say and more on what the...
read moreThe value of the client’s perspective.
Toby Brown's "The Value of Law Firm Experience Lists and Other Musings from an AGC" at 3 Geeks and a Law Blog. Like Brown, I geek out on this kind of stuff. The Associate General Counsel for Litigation at the 37th largest US corporation? Sharing his perspective on how...
read moreThe future of law? You fill in the blank.
"'Bet the Farm' Versus 'Law Factory': Which One Works?" from Toby Brown and Ron Friedmann on 3 Geeks and a Law Blog (it's also posted at Friedmann's blog, Strategic Legal Technology). How will law firms adapt to change? Will there be a new business model? More than...
read moreGot a brand? Um, maybe not.
Rees Morrison's "Brands of law firms – doubtful thoughts after a Georgetown Law Center conference" on his Law Department Management blog. Morrison writes for law departments, not the lawyers who serve them. As such, his blog is full of valuable and often unique...
read moreIt’s a crowded marketplace. Being the same doesn’t help.
Intelli Challenge's "Dude, your collateral sucks!" at The Intelligent Challenge. When I saw the title of today's post, I knew I had to read it. Once I did, I knew you had to read it too. Lawyers, from solos to small firm lawyers to BigLaw, generate a massive amount of...
read moreHow many times do you have to hear this?
Ron Friedmann's "Empirical Overview: The Life Cycle of the Client-Law Firm Relationship" from the Integreon blog. Miss this year's Georgetown University Law Center’s Future of Law Conference? No worries. Friedmann didn't, and has recapped several key sessions from the...
read moreThe future of law? Different.
Patrick Lamb's "What Does the Future of Law Hold? Three Predictions" from his The New Normal column at the ABA Journal Online. For the first time in three years, I wasn't able to attend Georgetown University Law Center’s Future of Law Conference. Fortunately, Lamb was...
read morePlan. Pitch. Think. Talk. Network. Repeat.
P.J. McGuire's "Don’t Let Networking Work You" on the Shy to Social Butterfly Blog. Networking isn't easy for everyone. But it can be easier. McGuire's steps for making the most of your networking activities are simple, practical, and best of all, easy to implement....
read moreSee the world. Learn a new language. Make your own luck.
Michael Chang's "Luck - It Depends on How You Look at It" at In-house ACCess. This isn't the first time we've recommended a post from Michael Chang. And it likely will not be the last. Chang exemplifies the true nature of globalization: not money moving around the...
read moreMind the gap.
John Wallbillich's "Howrey 3: When is a Law Firm Brand Too Good?" on Wired GC. Day Three of Wallbillich's Howrey retrospective is about brands, branding, and slogans. But underneath all that, it's about the same thing we talked about yesterday: perception. Perception...
read moreSometimes picking up the phone is the first step.
Debra Baker's "Value Perceptions: Real or Illusory?" on her blog, Law Firm Transitions. Think you're adding value? Meaningful value? The kind of value that goes beyond providing legal advice and helps your clients run their businesses better, sleep better at night,...
read moreI calls ’em like I sees ’em: blah, blah, blah.
Aric Press' "A Cleansing Look at Law Firm Marketing and Messaging" in the AmLaw Daily. Think your marketing materials are the cat's meow? Your PowerPoint presentation a cut above the rest? Your proposal letter an on-target, informative, meaningful analysis of how your...
read moreWanna increase profitability? Take my advice.
Colin Cameron's "The Top 5 Things Law Firms Need To Do Now To Increase Profitability" at Cameron's Profits for Partners Blog. This post, like all of the ones Cameron writes, is short, to the point, and full of solid advice. No-nonsense advice. Practical advice. The...
read moreSorry, Einstein: E = mc² just might apply to law firms, too.
Stephen Mayson's "Law firms and the formula for success." What makes some firms more successful than others? What exactly is "success"? Is there a formula? Today's announcement of Howrey's dissolution makes it painfully clear just how important these questions are to...
read moreHow do you spell transformation? L-P-M.
Jim Hassett's "Case study: Legal project management at Williams Mullen" on his blog Legal Business Development. If you're trying to figure out legal project management -- what it means, what's different about it, what's the right way to do it, what benefits it offers...
read moreSorry, Edison: for lawyers, it’s 99% preparation.
Janet Ellen Raasch's "How to 'pitch' your legal services: The preparation factor" on her blog Constant Content. Winning new work isn't always about being cheaper or being in more cities or having a bigger team. Most of the time, winning comes from just being prepared,...
read moreDoes this passion make my practice fit right?
Monick Halm's "You Have a J.D., But are You Passionate about the Law?" from Gen Y J.D. Unless this is your first visit to my blog, you know that in my book, practical beats theoretical any day of the week. Hands down. Posts that lay out specific steps for marketing...
read moreThere’s no built-in GPS for clients.
"Give Your Clients a Roadmap" from David Bilinsky and Laura Calloway on Slaw.ca's SlawTips. For most non-lawyers, the law is uncharted territory. It's typically confusing, occasionally frightening and more often than not simply unknowable. So why not make it better?...
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