Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Flipping burgers for your clients.
The Legal Bizzle's "How flipping burgers can make you a better lawyer" at his blog, The Bizzle. What did you do before you became a lawyer? According to this post, even it was working in a burger joint, that experience can make you a better lawyer, as in better...
read moreSmiles, handshakes and helping others.
James Clear's "24 networking tips that actually work" from the Passive Panda blog. Networking isn't just smiles and handshakes, says Clear. But we already knew that, like we knew that networking success doesn't just happen on its own, it requires planning and focus...
read moreSooner or later, you’re gonna need to talk to people.
Kevin O'Keefe's "What's the role of PR in promoting your law blog to traditional media?" at Real Lawyers Have Blogs. Web 2.0 is great. You can publish your work on a blog, push it out to the world via Twitter, share it with your friends and connections on Facebook and...
read moreSolving problems and having fun. A guide to BigLaw.
Kimberly Egan's "Everything associates didn't learn in law school" from The National Law Journal. Want to work in BigLaw? Understand the unwritten rules? Meet and exceed the unspoken expectations? This piece from Egan, a partner and practice chair at DLA Piper, will...
read moreSo what do you want to do when you grow up?
Jay Shepherd's "Small Firms, Big Lawyers: The Key Question for Shingle-Hangers" at Above the Law. Running a law firm is more than doing great client work. You've got to rent space and buy equipment. Pay the bills and do the books. Market your practice and send out...
read moreStop trying to find time to sell. Make it.
Erica Strich's "How to Find Time to Sell Your Services" on the Rain Maker Blog. For most of us, the days are far shorter than the work that needs to get done, leaving the important but not necessarily urgent business development efforts undone when we turn out the...
read moreHow am I doing up here?
Whitney Johnson's "The Essence of a Great Presentation" on her blog at Harvard Business Review. Worried about nailing your next presentation? About showing the potential client how smart you are, how well you can do their work, how perfect you are for the job? Then...
read moreIt’s all about the client. And you.
Brian Tannebaum's "What Will Always Matter In The Legal Profession" from his blog My Law License. Although I don't agree with Tannebaum's position that "the internet is where people go to find the best deal on whatever they are going to buy," including lawyers, the...
read moreThe next frontier. Same-same. But different.
Mark Beese's "Legal Marketing's Next Frontier" from The Docket. Like me, you've probably read a lot of posts on leveraging social media to market a law practice (I've even written a few). Write a blog. Start a Twitter account. Set up a Facebook page. Get on LinkedIn....
read moreThemes in the state of marketing
Tim Corcoran's "Insights from the Marketing Partner Forum 2011" on Corcoran's Business of Law Blog. The Marketing Partner Forum brings together practicing lawyers, legal marketers, and legal consultants of all stripes to talk about, as you might suspect, marketing the...
read moreWelcome to Law 2.0. Please enter ID and password.
Bob Weber's "Why 'Watson' matters to lawyers" in the National Law Journal. This post, from IBM's General Counsel, imagines a new kind of world, one where Deep QA computers "can analyze hundreds of millions of pages of content and mine them for facts and conclusions —...
read moreHello. My name is _________. How can you help me?
Thom Singer's "Ten Tips For Networking At A Multi-Day Conference" on his blog Some Assembly Required. Everybody goes to conferences. Everybody networks. And everybody can benefit from reading these practical tips on generating value from networking. Singer's post...
read moreYou say potato, I say curation.
Jason Wilson's "Exactly what do you mean by 'curating'?" on his blog rethinc.k. It may be the latest buzzword in Web 2.0, the latest example of 'value' in the Twitter and Facebook era, but what does it really mean? Yes, we have entered what Adrian Lurssen calls the...
read moreSetting an objective. And meaning it.
Ernie Svenson's "Little Big Firm" at his blog, Ernie the Attorney. There's a couple of things I like about this post. First and foremost, it's a great how-to for new (and not so new) solos, a comprehensive overview of how one lawyer runs his firm on a budget while...
read moreThink your website gets a free pass? Think again.
Deborah McMurray's "Nine Questions to Ask About Your Firm’s Website" at Attorney At Work. What do clients and potential clients see when they visit your website? How easy is it to navigate? Do they have to click through page after page, drilling down ever deeper to...
read moreTake your medicine.
Allison Shields' "No Magic Pill for Lawyer Marketing" at Slaw. Looking for a quick fix? You can stop. Really. You're not going to find a silver bullet, because there are none. Marketing a law practice takes work, time, and very often money. And focus, consistency and...
read moreStrap yourself in. The ride’s just beginning.
Jordan Furlong's "The year of the free-agent lawyer" on his blog at Law21.ca. Want to know where the profession is headed? Look where it's been. Furlong's post looks back at 2010, "the year of law firm outsourcing," and provides his usual insightful analysis on last...
read moreWanna hire me? What’s it worth to you?
John Wallbillich's "Law Firm Client Minimums: The End of Happy Hour?" at Wired GC. Is DLA Piper's minimum annual billing threshold of $200K for new clients going to set a BigLaw precedent? Or will it quietly fade away when they realize that clients don't appreciate...
read moreKissing and Telling
Lida Citroën's "Saying you’re a good kisser doesn’t mean it’s true" from ColoradoBiz. It's one thing to tell the world what a good lawyer you are, how your commitment to clients sets you apart from your peers, how professional and ethical you are. It's another thing...
read moreIt’s a big world. Experience it.
Michael Chang's "Think, and Act, Globally" from the Martindale Connected Lawyer Career Center. Chang is an international lawyer in the true sense of the word: multi-lingual and multi-cultural, he spent much of his career working outside of his "home" country. So when...
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