Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Do as you say. Really
Patrick McKenna's "Signal What You Value as a Leader" at Slaw.ca. This post was written especially for new managing partners and practice heads, but it applies to everyone. You are what you do, and analyzing your actions, where you spend your time, what your activity...
read moreDon’t just prattle on. Make real strategy.
Seth Godin's "All abstract strategy discussions are useless" from Seth Godin's Blog. I've recommended posts on strategy. I've written about strategy myself. But not like this. It will probably take you less than a minute to read this post of 79 words (including...
read moreClients have expectations. Know what yours are?
Cordell Parvin's "How to Meet or Exceed Your Client's Expectations" on his Law Consulting Blog. What's the easiest way to fail to meet your clients' expectations? Not knowing what those expectations are. Talk to your clients before you start to work. Come to agreement...
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"Five Tips for Smarter Social Networking" from John Hagel III and John Seely Brown in the Harvard Business Review. Raise your hand if you're tired of reading lessons on online social networking. Me too. So why did I recommend this post? Because the five tips don't...
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Holden Oliver's "Rule 5: Bombarding the client in real time" from What About Clients? Over-communicating is rarely a bad thing, especially when you're being paid for the work you do on someone else's behalf. Not the "man, I had to work so hard for you today, stayed up...
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Kevin Houchin's "4 Questions: Finding Your Authentic Marketing Niche" at Lawyerist. What do you like to do and are really good at? For most of us, questions like this are not particularly easy to answer, but if you're embarking on a law practice, you can't ignore...
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Bruce MacEwen's "First in a Series on Strategy in the New Normal" at Adam Smith, Esq. When MacEwen writes about strategy, I sit up and listen. Read this piece and you will too. Especially if you're looking for the "next new thing in strategy." When you're done, read...
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Erin Casey's "1-on-1: How to Communicate More Effectively" in Success Magazine. Effective communication is hard. There are no shortcuts. The great communicators, the ones we admire, who engage and amuse us, who make it look so easy, work tremendously hard at crafting...
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Stacy West Clark's "20 Free Services Lawyers May Want to Offer to Clients" from The Legal Intelligencer (posted on the lawjobs.com site). There may be 20 suggestions on this site, but they all boil down to one: "add value." Find ways to make sure your client gets more...
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Russell Smith's "12 Ways Offshore Legal Outsourcing Could Shake Up the Law World in the New Decade" from his blog, Law Without Borders. This post presents a thoughtful and insightful analysis of not just the issues surrounding outsourcing, but of the global practice...
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Jim Hassett's "Why alternative fee revenues will keep going up" on his blog Legal Business Development. This post is a nice shout-out for Cleveland-based Tucker Ellis & West, which continues to lead the pack in alternative fee arrangements: 60% of their 2010 revenues...
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Legal Bizzle's "It’s not about the biscuits" on his blog The Bizzle. Legal Bizzle is an in-house lawyer who tells it like it is. In this post, he answers the question "Do you buy law firms, or lawyers?":For me, the answer is clear: I buy lawyers. The most important...
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Richard Granat's "Will LegalZoom Become the Largest Law Firm in the US?" on the eLawyering Blog. LegalZoom is challenging traditional methods of legal service delivery -- and the ABA Model Rules of Professional Responsibility -- and in doing so just might make law...
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Leigh Dance's "How low can you go - clients continue to flex their muscles on costs" in Legal Week. Whether or not you believe that, as Dance argues, price is now "the undisputed heavyweight champion in legal services today," this article should make it clear that...
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Heather Morse's "A lawyer is like an iPhone" at The Legal Watercooler. No, this post isn't about technology. Or about lawyers adopting Apple's marketing techniques or innovation or creativity. It's about relationships and fidelity. It's about aligning your service...
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Beth Flynn's "A Relational Rule of Life," written as a guest post on Thoughtful Legal Management. When was the last time you really focused on the relationships that drive your success? Not just the who and the what and the where, but the why and the how? This post...
read moreJayne Navarre’s “social.lawyers: Transforming Business Development”
Websites, Blogs, Twitter, LinkedIn, Facebook, YouTube: what’s a lawyer to do? Should they blog? Should they be on Twitter? How much does social media cost? How can lawyers control what appears on their Facebook page? Should they even try? What’s SEO? What benefits...
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Gary Godsey's "The lost art of storytelling" in Smart Business. A great story is a great marketing technique, whatever you're selling. Don't think your client representations can be described as tales of passion and heroes and antagonists and transformation? Sure they...
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Dennis Kennedy's "Happy New Tech Year: 4 First Steps for the Next 365 Days" at the ABA Journal. Looking for some simple resolutions, the kind that actually help you change, that you won't break mid-January? You can stop looking. You don't need to lose 20 pounds or...
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Heather Colman's "A Strategic Staged Approach to LinkedIn" at Slaw.ca. LinkedIn is a great networking tool, but only if you use it. This post describes how -- and why -- one mid-sized firm is helping its lawyers do just that. It's a good primer for anyone not yet on...
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