Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Today’s Law Marketing Resource
Lee Rosen's "SmallLaw: Here Is the 2011 Marketing Plan for Your Law Firm You Were Going to Prepare" in the TechnoLawyer Blog. Need help writing your marketing plan? Read this post. It's full of practical suggestions that will get you from "I need to write a plan" to...
read moreToday’s Law Marketing Resource
Robert Algeri's "2011: The year that content marketing becomes king" from The Great Jakes Blog. Think merely being online and engaged is enough? Think again. Unless you have good content, the kind that clients read, that they print out and share with their colleagues,...
read moreToday’s Law Marketing Resource
Ilana Rabinowitz's "Three Marketing Trends for 2011" from Social Media Explorer. The trends discussed in this post -- storytelling, emotion, and purpose and meaning -- are neither novel nor earthshaking. But they're no less important for it. People like stories,...
read moreToday’s Law Marketing Resource
Adrian Lurssen's "What Surprised You In 2010? Perspectives from Legal Professionals" in JD Supra's The Scoop. It may not be right to recommend a post that features yours truly, but I'll do it anyway. This post provides great insight into the issues and trends...
read moreToday’s Law Marketing Resource
Jim Durham's "Ten Things You Should Know About Every Client" from The Hubbard Perspective. Durham is the chief marketing and business development officer for McGuireWoods, so he brings a decidedly BigLaw focus to this post, but that shouldn't keep you from reading it....
read moreTop Ten Law Marketing Resources of 2010
In 2010, I featured more than 100 posts on this blog. Here are my favorites.Dan Hull's "The 12 Rules of Client Service" from What About Clients? 12 rules. 83 words. There's no fluff here, just practical, to-the-point principles for aligning "the interests of...
read moreToday’s Law Marketing Resource
Richard Russeth's "If Nordstrom's Was A Law Firm, I'd Give Them All My Business" from his blog, The Last Generalist. Lawyers, here's a new year's resolution that will make you smarter: read this blog. In this post, Russeth shares seven common client service mistakes...
read moreToday’s Law Marketing Resource
Dan Hull's "Distinguish yourself. Surprise clients." from What about clients?. Looking for a solid new year's resolution, one that you can keep, one that will make you a better lawyer, make your clients love you? Look no further than this post.Do yourself a favor. Add...
read moreToday’s Law Marketing Resource
Bruce MacEwen's "The Boundaries of the Firm, and Constraints" from Adam Smith, Esq. This is one of my favorite legal blogs, and it's posts like this one that remind me why. His analyses of the workings of (mostly Big) law firms are full of practical lessons for all...
read moreToday’s Law Marketing Resource
Mark Herrmann's "Inside Straight: Business Development (Part 3)" from Above the Law. We love this series, even if Herrmann uses this post to answer a question he's already answered before (and even if it's the wrong question to ask). But hey: as far as we're...
read moreToday’s Law Marketing Resource
"China Business. It Helps To Know The Culture" from Dan Harris and Jason Patent at China Law Blog. Think you know your market? Everybody does. This post, and Part II and Part III that follow, remind us that it never hurts to question that: "The only way to succeed in...
read moreToday’s Law Marketing Resource
Brian Tannebaum's "Do You Want More Clients, Or More Referrals?" from his blog My Law License. Lawyers: don't read this post if you're looking for magic bullets. Or if you think that you don't have more work because you haven't learned all of the marketing secrets....
read moreToday’s Law Marketing Resource
Carolyn Elefant's "Some Marketing Projects for 2011" from myShingle.com. If you liked yesterday's two-fer, you're gonna love today's post, which provides links to the eight posts that make up Elefant's "Best of 2010" from her Legal Marketing Blawg at Nolo. There's...
read moreToday’s Law Marketing Resource
Dan Hull's "Cross-Selling: You guys partners? Or just sharing space?" from What about Clients? Today's resource is a two-fer: not only does Hull give you his own perspective on the barriers to cross-selling, he also points you to a post from Tom Kane that lists five...
read moreToday’s Law Marketing Resource
Mark Herrmann's "Inside Straight: Business Development (Part 2)" from Above the Law. In this second installment of what we hope will be an ongoing BigLaw-lawyer-gone-in-house biz dev advice series, Herrrmann addresses every lawyer's favorite marketing tool: the...
read moreToday’s Law Marketing Resource
Vivia Chen's "Resume Tips for Oldies (That's You--Baby Boomers)" from her lawjobs.com blog The Careerist. Good solid advice for everyone, not just boomers, because the underlying message drives to the heart of client relationships and service: don't assume that the...
read moreToday’s Law Marketing Resource
Scott Greenfield's "What's the Buzz?" from Simple Justice. Greenfield has a special place in his heart for legal marketers, but that doesn't stop me from reading his blog. And it shouldn't stop you, either: he calls 'em like he sees 'em, and most of the time his...
read moreToday’s Law Marketing Resource
Jay Fleischman's "Law Firm Marketing and the “Buy My $#!^” Mentality" from Legal Practice Pro. For many lawyers, getting new clients is all about convincing people to buy. But it shouldn't be. Law isn't a product, don't sell it as if it were. Nobody listens to that...
read moreToday’s Law Marketing Resource
Carolyn Elefant's "MyShingle Turns Eight" from her blog MyShingle.com. Elefant is one of the premier bloggers in the solo lawyer space, but her practical advice is relevant for all. This post captures some of the lessons she's learned over the past eight years, about...
read moreToday’s Law Marketing Resource
Mark Herrmann's "Inside Straight: Business Development (Part 1)" from Above the Law. I never thought I'd be recommending Above the Law as a law marketing resource, but Herrmann's new "Inside Straight" columns have given it a decidedly more practical focus. This post...
read more
Recent Comments