Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Today’s Law Marketing Resource
"Cost Reduction is Good, Cost Certainty is Better" from Dan DiPietro and Gretta Rusanow writing for The AmLaw Daily. Valuable insight from the people responsible for the Citi Private Bank Law Watch. Read this post for a comprehensive overview of the key challenges...
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Adrian Baron's "Lost in Translation. The Advantages of a Bilingual Law Practice" from his blog The Nutmeg Lawyer. I recommended this post a few months ago, but it's good enough to read twice (and I'm pretty sure this is an updated version of the earlier post). Telling...
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Holden Oliver's "All Hat, No Cattle" from What About Clients? This site, also know as What About Paris?, should be on your RSS feed. The posts are short, concise, and full of valuable lessons, the kind you normally have to pay a lot of money or work really hard to...
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Jordan Furlong's "The new battlefield: convenience" from Law21.ca. I've featured Furlong's work before (follow these links to find all those posts), and for good reason: his explorations of the issues facing lawyers and firms are always thorough and thought provoking....
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Brian Tannebaum's "A Sense of Violated Entitlement" from My Law License. Tannebaum can be abrasive, but his in-your-face, call-it-like-it-is blog posts articulate a profound passion for the practice of law, one that every lawyer should be so lucky to have:"... the...
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Kevin O'Keefe's "Why doesn't law firm senior management champion the use of social media?" from Real Lawyers have Blogs. A pioneer in legal blogging, O'Keefe's mission is simple: articulate the value of blogs -- and social media in general -- as meaningful marketing...
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George Murphy's "Basic SEO for Law Firms" from Lawyerist. Understanding -- and implementing -- search engine optimization techniques for your website can be daunting. This post will help you sort through the basics of monitoring your site's appearance on Google and...
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Lisa Salazar's "Should Lawyers List Contacts on LinkedIn?" from 3 Geeks and a Law Blog. Lawyers: if you're afraid that sharing your contacts will cost you relationships, you probably should be. Yes, client relationships are the fuel that drives your success, but if...
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Joe Kelly's "The 53 Runner’s Commandments" on the Pine Belt Racers Club website. Every runner knows that running is a philosophy, not an activity. Like being a lawyer. Today's post hammers that home. Read these 53 commandments, and ask yourself where you might be able...
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Seth Godin's "The one who isn't easily replaced" from Seth Godin's Blog. If you're not reading Godin's blog, you should be. Practical, no-nonsense advice that will help you understanding marketing and how to get better at it."[E]ither you do something I can't do...
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Gary Mitchell's "Start Client Development Early On" (PDF), published in Lawyers Weekly. Intended for junior associates, this piece offers solid, practical advice on developing the business development practices that will help throughout their career. But don't let...
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Jim Hassett's "Building partnerships for alternative fees" from his Legal Business Development blog. Hassett's alternative fees survey of AmLaw 100 firms provides an interesting perspective on what Big Law thinks (and what they think their clients think) about the...
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Steve Woodruff's "Social Media is not a Strategy" from his blog, Connection Agent. Lawyers, don't make the mistake of treating your social media presence (Twitter, Facebook, blog, etc.) as a strategy. It's a networking tool. Don't see the difference? Read this and you...
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Cordell Parvin's "How To Prepare A Business Plan That Will Make You More Successful" from The Practical Lawyer (pdf). It's a year old, but that doesn't take anything away from this article. It's full of practical advice, the kind that takes you from where you are to...
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Margaret (“Molly”) DiBianca's "Complex Ethical Issues of Social Media" from The Bencher, the flagship magazine of the American Inns of Court. This post provides an in-depth analysis of the ethical impact social media has on the practice of law (and not just as a...
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Venkat Balasubramani's "A Topic That Refuses to Die - What Drives the Law Blogger?" from his blog, Spam Notes. A lot has already been written on the "why" of lawyer blogging (including from me), much of it simply re-hashing the same concepts over and over again. Not...
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Doug Jasinski's "Marketing Legal Services On The Deepening, Splintering Web" from his blog Jasinski on Legal Marketing. This is a great post reminding us that in the increasingly crowded and fragmented online legal marketing landscape, it's still the basics that...
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Michelle Golden's "Do You Make it Easy for People to Call You?" from her Golden Practices Blog. Sometimes it's good to get back to the basics. This is one of those times. Don't make it hard for people to get in touch with you. They might decide it's not worth the...
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Dan Hull's "The 12 Rules of Client Service" from What About Clients? 12 rules. 83 words. There's no fluff here, just practical, to-the-point principles for aligning "the interests of clients/customers and service providers to the fullest extent possible." Read them....
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Scott Preston's "Technology is not your friend – your client is," from 3 Geeks and a Law Blog. Technology -- the kind that helps add value, like extranets and collaboration software and voice mail and email -- is good. But it's no substitute for interacting in real...
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