Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Today’s Law Marketing Resource
Debra Bruce's "Listening Means Business!" from her Lawyer Coach blog. Sometimes it's good to get back to the basics. And listening is one of the most important skills a lawyer can have. So spend some time getting better at it. This post will help...
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"Lawyers must be culture vultures" from Lawyers Weekly, featuring Gerry Riskin on cultural issues, dealing with lawyers in other countries, and why lawyers must give regard to cultural differences while sitting in their own office. This is Globalization 101, and...
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Jay Shepherd's "Two kinds of lawyers" from his blog The Client Revolution. Regular readers know that I like what Shepherd has to say. He's clever and funny and knows his stuff. More importantly, he practices what he preaches, and his perspective on billing and pricing...
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Janet Ellen Raasch's "Client satisfaction interviews help law firms keep clients close" from her blog Constant Content (part of a three-post series; see also parts two and three). It's written for those not convinced that interviews make sense, but the anecdotal...
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Guy Kawasaki's "Why Websites Suck" on the American Express Open Forum. #1 reason? "Organization-centricity:""At the root of practically, every website failure I’ve come across is the organization wanting the customer to fit around how it’s organized, how it thinks,...
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Cordell Parvin's "12 Ways Social Media Client Development Tools Benefits Lawyers and Law Firms" from his Law Consulting...
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Tom Kane's "Legal Project Management as Marketing Tool" from his Legal Marketing Blog. Want to learn more? Check out "A Practical Approach to Legal Management" from Pam Woldow and Doug Richardson (registration required). And follow Pam's Twitterfeed, full of valuable...
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Michael Chang's essay on "Managing Change," from ACC Docket, in which Chang recounts what his life experience has taught him about being a better...
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Adrian Lurssen's "Social media delivers law firm content to people who want it" from The Scoop. See also "Social media is not about distributing your law firm's content to people", the post from Kevin O'Keefe that inspired Lurssen's post (and another on the same topic...
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Today's law marketing resource: Jim Hassett's three-part series on alternative fee strategies from his Legal Business Development blog. Part 1: Aggressive risk-takingPart 2: Conservative risk avoidancePart 3: Transparency and shadow...
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I've started posting a daily law marketing resource on the 22 Tweets Facebook page and will start posting those links to this blog going forward. To catch you up, here are the resources I've identified so far:"Building a Law Practice from the Ground Up. Now." from...
read moreFrom Business Review USA: “Are Law Firms Really Ready for Project Management?”
"Are Law Firms Really Ready for Project Management?" from Business Review USA. This post could be subtitled: "Reality may intrude." Bill Henderson, professor of law at Indiana University School of Law, thinks that project management as a discipline should and will...
read moreFrom The Bizzle: “The limits of outsourcing”
"The limits of outsourcing" from The Bizzle. Want to know what keeps your clients up at night? Read this blog, and you will. You'll also find out what in-house counsel wants, needs, and thinks of the lawyers they hire. Not enough? You'll get hard-to-find insight into...
read moreFrom Law Consulting Blog: “My Top 10 Tips for Young Lawyers”
"My Top 10 Tips for Young Lawyers" from Law Consulting Blog. Cordell Parvin's blog is full of practical advice, and this post is no exception. Don't let the title fool you though: lawyers at all stages of their career can benefit from these tips. So can everybody...
read moreFrom Sui Generis: “Large firms: Take next social media steps”
"Large firms: Take next social media steps" from Sui Generis. If you're not reading this blog from Niki Black, one of the authors of Social Media for Lawyers: The Next Frontier (and the inaugural 22 Tweets interviewee), you're missing out on a valuable perspective....
read moreFrom Law Biz Legal Pad: “What business are you in?”
"What business are you in?" from Law Biz Legal Pad. Today's post isn't a post at all, but rather a video from Ed Poll. I don't recommend many videos, mainly because I don't watch many, but I liked this one because it gives practical advice on thinking through what you...
read moreFrom Alan’s Blog: “How to Think Like a (Successful) Consultant”
"How to Think Like a (Successful) Consultant" from Alan's Blog at Contrarian Consulting. We could all benefit from thinking more like consultants and less like technicians. This post sets out 12 solid ideas that will help you do just that. My favorite? The first one,...
read moreFrom Oregon State Bar Bulletin: “Unbundling in the 21st Century”
"Unbundling in the 21st Century" from Oregon State Bar Bulletin. Under the auspices of telling lawyers "How to Reduce Malpractice Exposure While Meeting Client Needs," this post provides an (almost) exhaustive list of questions every lawyer should ask, in every...
read moreFrom Nolo’s Legal Marketing Blog: “Why Law Firms Should Wow Their Current Clients”
"Why Law Firms Should Wow Their Current Clients" from Nolo's Legal Marketing Blog. It's easy to focus your marketing dollars and efforts on finding and landing new clients. But it doesn't always make the most sense: studies show that it costs 11 times more to bring in...
read moreFrom The Nutmeg Lawyer: “Lost in Translation. The Advantages of a Bilingual Law Practice”
"Lost in Translation. The Advantages of a Bilingual Law Practice" from The Nutmeg Lawyer. I've spent close to half of my life living or working outside the US, so this post resonates particularly well with me. But that's not why I like it so much. I like it because...
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