Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Sorry Mr. Lennon – Lawyers Need To Imagine There’s No Billable Hour, Too
Hourly rates are starting to look a little dated, says Maria Polczynski, head of legal at Australia's Bendigo and Adelaide Bank. That's why the bank is no longer working with law firms that don't offer value-based pricing.But there's good news for the firms able to...
read moreYour “To-Do” List Is Not A Strategy
"Strategy is an exercise in problem solving," writes Peter Winick in Strategy Is Not the Same as Goal Setting, not the list of things you have to do to get where you're going. Of course you need to define your objectives, identify the tactics that will support your...
read moreIt Takes More Than Good Work To Stand Out
If you still believe that working hard and pleasing your clients is the only business development a lawyer needs to do, writes Cordell Parvin in In 2015, Will You Still Doing Good Work and Waiting for the Phone to Ring?, you may be stuck in the past. That's not enough...
read moreAre You Writing for a 4th Grader?
Is your work written for 10-year-olds? Maybe it should be: that's the reading-level calculation of Ernest Hemingway's The Old Man and the Sea. And it turns out, explains Shane Snow in Why History’s Best Writers Wrote for Middle Schoolers, that writing at a lower...
read more“2 Parts Vague and 1 Part Potential” Is Not A Recipe For BD Success
A business development plan full of vague opportunities and potential connections isn't going to get you anywhere, writes Eric Fletcher in Targeted Business Development, Or Pursuit Of The Broad Side Of An Empty Barn? To turn opportunities into work, you must identify...
read moreSocial Media Is For Listening, Too
Law firms have a lot to gain from social media, writes James Mulvey in The 5 Ways Law Firms Are Using Social Media for Listening, because they are "innately social organizations," built on social interactions. But better relationships aren't the only benefit of online...
read moreIf Social Media Isn’t Working, What Are You Doing About It?
The editors at Attorney At Work have pulled together some insightful facts and figures about social media in the legal profession in How Do You Use Social Media? Among them: according to the 340 lawyers who responded to a recent AAW survey, the #2 most effective...
read moreIs There A Brand In This Law Firm?
Clients don't hire law firms, explains Mark Cohen in Law Firms, Condominiums, and A New Model Law Firm. They hire lawyers:The reality is that except for those few lawyers who enjoy “trusted adviser” status with a client, other lawyers in the firm seldom figure into...
read moreRelationships, Not Screen Time, Are The Key To Business Development
You might think that Sam Glover is an anti-social media Luddite when you read the title of his latest post, 4 Things to Do Before You Spend a Dollar on Online Marketing. But he's not: his piece is less a critique of online marketing than a reminder to leverage your...
read moreTweeting and Blogging and Posting, Oh My! Let The Master Guide You
Whether you're taking tentative first steps on Twitter, or looking for ways to drive readers to your established law blog, you'll find practical pointers for creating and maintaining a valuable online presence in Guy Kawasaki's How to Integrate Social Media and...
read moreWhen The Best Way To Stay Focused Is Saying “No”
It's hard to say "no," explains Tim Harford in "The power of saying no." Nevertheless, it's important to get better at saying it. Not just because you cannot possible accomplish everything you're asked to do - that much you know. But there's a significant opportunity...
read moreJimmy Fallon + Content Marketing = Watch and Learn
Lawyers can learn a lot about content marketing from Jimmy Fallon, writes Adrian Lurssen in Is Jimmy Fallon the King of Content Marketing?. For starters, Fallon's distribution of his material on Twitter, Facebook, YouTube and other channels - and the millions of...
read moreDo You Know How Your Clients Define “Value”?
Like every business, writes Bruce MacEwen in What's Value? Answer One Question, in law there is room for the "sell it for more" firms (the equivalent of Ritz-Carlton and BMW), just like there is room for the "make it for less" ones (think Ikea and Motel 6). But it...
read moreDon’t Be a Jerk, and Other Tips for Promoting Yourself
There's a fine line between ensuring that your skills and experience are recognized, and coming across as an arrogant braggart, writes Dorie Clark in How to Promote Yourself Without Looking Like a Jerk. One way to avoid crossing it? Be humble: ... even when you’re...
read moreFill In The Blank: In 2015, I Resolve To __________
Still struggling with your resolutions for the coming year? Matt Homann's latest post on the [non]billable hour has for all the "resolution inspiration" you'll ever need.Homann has compiled ten of his favorite posts (from the more than 100 he has written) for lawyers...
read moreWhat Do You Call a 20-Year Relationship With Your Clients? A Good Start
When you're building your practice, stay away from the "fire and forget" work, writes Keith Lee, founder of Associate's Mind, in How To Build A 20 Year Relationship With Your Clients. Instead, focus on building a long-lasting relationship with your clients, providing...
read moreThe Secret of Client Development?
The secret of client development really isn't a secret. It's straight-up, hard-working, honest to goodness client service. Service that would make your mother proud, that makes your best clients pick up the phone to tell their friends about they great lawyer they've...
read moreDoes Your Online Marketing Strike Like Lightning?
Will 2015 be the year you start using social media to build relationships? Yes, if you read Jayne Navarre's Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015. It's full of practical pointers on why you need to be online and how to do it right. Like...
read moreIn This Future of the Legal Profession, The Only Constant Is Change
One thing is certain: evolution in the legal profession is true whether you believe in it or not. Because it is truly happening, write the authors of the 2015 Citibank Hildebrandt Client Advisory (pdf), who note:Demand for law firm services appears to be growing at a...
read moreRead This To Become A Better Writer
Writing is hard work, but Gregory Ciotti's 10 Quick Tips for Better Business Writing just might make it a little easier. And easier to read. Ciotti has assembled ten practical points for anyone who writes - to demonstrate expertise, to communicate ideas, to tell...
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