Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
It’s Time for A Marketing Checkup. Here’s What You Need To Do
The new year is a perfect time to assess your business development efforts, writes Sally Schmidt in Take Stock of Your Marketing and Business Development Activities. You know she's right.But you may not know what to do, or or even how to evaluate what you're doing....
read moreDon’t Let Exceptionalism Keep You From Improving Your Revenue Stream
Lawyers tend to get stuck on law practice exceptionalism, "the belief that nearly every aspect of the practice of law is unique and must be considered in isolation from what we see elsewhere," writes Dennis Kennedy in The Productization of Legal Services. And that can...
read moreGot What It Takes to Join the Client Service A-Team?
What makes the 30 law firms that deliver "the absolute best client service" different from the 650 competitors they outperformed? For starters, they have established formal, systematic client feedback programs. And they've incorporated client service metrics directly...
read moreDo Your Marketing Efforts Need a Shot of Courage?
Lawyers are extremely good at giving advice, writes Deborah McMurray in What Courage Looks Like In A Law Firm, because that's what clients want and need. Not analysis, not waffling, not the middle-of-the-road, safe, low-stakes position. But for many, that...
read moreMaybe The Reason Your CMO Is Struggling Is You…
Looking to hire a chief marketing officer in your firm? Or maybe you'd like to make better use of the one already on the payroll? Either way, you'll want to read Tim Corcoran's Seven Reasons Why You Have Not Yet Found the Right CMO in The Legal Intelligencer...
read moreIs Your Website a Waste of Time and Money?
Sure, you've got a website. But that isn't enough, writes Cari Twitchell in 8 Best Practices for Law Firm Website Content at Lawyerist.com:"If your website content does not engage and convert, then your website is a waste of time and money."What to do? Read...
read moreSometimes The Best Thing You Can Say To A Client Is “This Won’t Cost You A Dime”
Looking for a way to stand out? Try giving your client something for nothing. Pam Woldow and Doug Richardson call it "strategic altruism" in their post The Powerful Value of Providing Something for Nothing on Woldow's blog At The Intersection. I call it good business...
read more“Step Into Your Client’s Shoes” & Other Practical Advice
Suzanne Kearns’ “5 New Year’s Resolutions to Consider for Your Business” on the Intuit Small Business Blog. Today’s post comes from an unlikely source, but that might be the very reason you should read it. Because it isn’t written for lawyers. It’s written for anyone...
read moreGood Habits Come to Those Who Change: Reprioritizing Your Life
Tony Schwartz’ “‘No’ is the New ‘Yes’: Four Practices to Reprioritize Your Life” on his blog at the Harvard Business Review's HBR Blog Nework. Are you addicted to saying “yes”? To the rush of adrenaline that comes with taking on more than you can possibly get done in...
read moreClient Satisfaction: Start by Annoying Them Less
Matt Homann’s “Annoy Your Clients Less: Five Steps” on the Attorney at Work blog. Nobody wants to think that they annoy their clients. But all of us probably do. Homann’s post is less about not annoying your clients, though, than about making them happy. And isn’t...
read moreGetting to the Point: You’ve Got 30 Seconds. Go.
Ron Ashkenas’ “In Presentations, Learn to Say Less” from his blog on the Harvard Blog Network. What would you do if you had to compress 30 minutes of message into 30 seconds? If every word that came out of your mouth – not every paragraph, not every sentence, but...
read moreSpring Cleaning Tips: Unclutter Your Practice (and Your Life)
Allison Shields’ “Less is More” on her profile at JD Supra. I’m not sure I agree with Shields that less is more, but she’s spot on when she says it’s better. Particularly when it comes to out-of-date electronic files, old documents and periodicals, meetings you don’t...
read moreSWOT’s That? You Want To Grow Your Law Firm?
Julian Summerhayes’ “A Good Old Fashioned S.W.O.T. Analysis” on his blog Brand You. Written as a guide for lawyers and firms that are considering branching out into new practice areas, Summerhayes’ post is a useful reminder of the planning and analysis that goes into...
read moreClient Communication: Sometimes It’s Not Just About You
Mark Britton’s “Keeping Clients Through Communication” on the Lawyernomics blog. Britton’s post is based on a premise that you probably already know: the foundation of client service is communication. Meaningful communication, regular communication, open...
read moreClient Service: The Big Four Secrets of Big Four Success
Tom Kilroy’s “Big 4 a reason” on his blog GC’s Eye View. Let me say this up front: when you discover a blog written by a general counsel, add it to your RSS feed. Whether they’re writing about how the Big Four run client-service circles around law firms (as Kilroy...
read moreLegal Costs: 5 Ways to Help Your Clients Reduce Their Legal Spend
Ron Friedmann’s “Open Letter to General Counsels: Five Imperatives for 2012” on his blog Strategic Legal Technology. Spoiler alert: Friedmann’s imperatives for GCs are all about controlling costs. But that’s not particularly surprising, since the cost of legal...
read moreLaw Mergers: Is Bigger Better? Or Just Bigger?
Steven Harper’s “Another Day, Another Law Firm Merger” from his blog, The Belly of the Beast. This post is a few months old, but that doesn’t take anything away from Harper’s analysis of the challenges facing large law firms that combine to become, well, larger. And...
read moreTime Management: Done is the New Perfect
Melanie Pinola’s “The Done Manifesto Lays Out 13 Ground Rules for Getting to Done” at lifehacker. Still perfecting your business plan? Editing and re-editing your website copy? Tweaking draft after draft of your LinkedIn profile so that it reads “just right”?...
read moreLaw Marketing and Business Development: 2011 Was a Good Year (Your Favorites)
Yesterday I listed ten of my favorite resources featured on this blog in 2011. Now it’s your turn. Here are the ten posts you read the most last year.Michael Chang's "Think, and Act, Globally" from the Martindale Connected Lawyer Career Center. Chang is an...
read moreLaw Marketing and Business Development: 2011 Was a Good Year (My Favorites)
In 2011, I featured more than 150 resources on this blog. Here are ten of my favorites:Eric Fletcher's "The Quest For A Silver Bullet" on his eponymous Eric Fletcher Blog. Looking for a silver bullet? Yeah, you and every other cowboy who rode into this crowded legal...
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