It Takes More Than Good Work To Stand Out

If you still believe that working hard and pleasing your clients is the only business development a lawyer needs to do, writes Cordell Parvin in In 2015, Will You Still Doing Good Work and Waiting for the Phone to Ring?, you may be stuck in the past. That’s not...

Is There A Brand In This Law Firm?

Clients don’t hire law firms, explains Mark Cohen in Law Firms, Condominiums, and A New Model Law Firm. They hire lawyers: The reality is that except for those few lawyers who enjoy “trusted adviser” status with a client, other lawyers in the firm seldom figure...

Do You Know How Your Clients Define “Value”?

Like every business, writes Bruce MacEwen in What’s Value? Answer One Question, in law there is room for the “sell it for more” firms (the equivalent of Ritz-Carlton and BMW), just like there is room for the “make it for less” ones (think...