Delivering Value is Smart Marketing

If you’re not adding value to your relationships, writes Eric Fletcher in If Your BizDev Plan Doesn’t Specify Targets, Don’t Expect Great ROI, you’re not doing it right: “Delivering real value to your network is the most eloquent marketing message...

Three Business Development Lessons from UPS

Corporate Counsel recently talked to the General Counsel of UPS to find out how the company hires lawyers (UPS GC: Firms Come to Pitches Surprisingly Ill-Prepared). Their findings offer three valuable lessons in client acquisition and development: Clients Are Changing...

Win Friends and Influence People: Join a Trade Group

Membership does have its privileges, writes Thom Singer in The ABCs of Sales – J is for Join. That’s why joining a trade association, chamber of commerce, or other industry club is a smart idea: “While it might sound cliché, it is true that people do business...

Grow Your Practice By Helping Your Contacts

Your success comes from your relationships, writes Betsy Munnell in 25 Easy Ways to Help Your Network…and Grow your Law Practice. And if you’re not focusing on the wants and the needs and the goals and the objectives of the people you know, it’s time to start:...