by Lance Godard | Jan 27, 2015 | Content & Communications
Lawyers can learn a lot about content marketing from Jimmy Fallon, writes Adrian Lurssen in Is Jimmy Fallon the King of Content Marketing?. For starters, Fallon’s distribution of his material on Twitter, Facebook, YouTube and other channels – and the...
by Lance Godard | Jan 14, 2015 | Content & Communications
Writing is hard work, but Gregory Ciotti’s 10 Quick Tips for Better Business Writing just might make it a little easier. And easier to read. Ciotti has assembled ten practical points for anyone who writes – to demonstrate expertise, to communicate ideas,...
by Lance Godard | Jan 6, 2015 | Content & Communications
Sure, you’ve got a website. But that isn’t enough, writes Cari Twitchell in 8 Best Practices for Law Firm Website Content at Lawyerist.com: “If your website content does not engage and convert, then your website is a waste of time and money.”...
by Lance Godard | Jan 18, 2012 | Content & Communications
Ron Ashkenas’ “In Presentations, Learn to Say Less” from his blog on the Harvard Blog Network. What would you do if you had to compress 30 minutes of message into 30 seconds? If every word that came out of your mouth – not every paragraph, not every sentence, but...
by Lance Godard | Jan 12, 2012 | Content & Communications
Mark Britton’s “Keeping Clients Through Communication” on the Lawyernomics blog. Britton’s post is based on a premise that you probably already know: the foundation of client service is communication. Meaningful communication, regular communication, open...
by Lance Godard | Jul 27, 2011 | Content & Communications
Mark Herrmann’s “Inside Straight: A Tale of Two Pitches” at Above the Law. It’s hard to say what makes a pitch successful. Or unsuccessful for that matter, though the anecdotes are generally a lot more interesting when pitches don’t go...
Recent Comments