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Better communication? It’s as easy as 1, 2, 3 (and 4, 5, 6)

by Lance Godard | Jul 13, 2011 | Content & Communications

Kevin Allen’s “Preparing for a job interview? Read these 6 tips first” in Ragan’s PR Daily. The title for this post is a bit misleading, because Allen’s advice applies to far more than job interviews. He’s really writing about...

Tired of hiding in plain sight? Optimize your website and you won’t be.

by Lance Godard | Jul 12, 2011 | Content & Communications

“Optimizing Your Online Shingle: On-Page and Off-Page Best Practices” by Robert Ambrogi and Steve Matthews in the ABA’s Law Practice Magazine. Google’s announcement that three-week-old Google+ has already reached 10,000,000 users serves as a...

Law firm pitches from a buyer’s perspective. Any questions?

by Lance Godard | Jul 6, 2011 | Content & Communications

Nino Cusimano’s “In-House Counsel Tips for Landing an Outside Counsel Gig” in Corporate Counsel. If yesterday’s post told you how to make your client happy once she hired you, today’s will get you in the door. Part common sense, part...

Not getting the answers you want? Maybe you’re asking the wrong questions.

by Lance Godard | Jun 27, 2011 | Content & Communications

Martin Baker’s “A Manager’s Primer on Asking Better Questions” on his blog Creativity Central. Want to know what your clients are thinking, what they are worried about, how they measure success and failure and essential client service? Ask them. But...

Selling your strengths starts before you ever walk in the door.

by Lance Godard | Jun 22, 2011 | Content & Communications

Elizabeth Sosnow’s “6 Ways to Show You Give a Damn in a Job Interview” on Jay Baer’s Convince & Convert. Whether it’s for a job interview or a client pitch or a presentation to a room full of general counsel, selling yourself is...
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