by Lance Godard | Feb 5, 2018 | Content & Communications
If you’re writing about “premises liability” injuries when potential clients search for “slip and fall” accidents, you’re setting yourself up to fail, writes Julie Howell in Five Ways Lawyers Can Use Google Trends. They won’t...
by Lance Godard | Jan 18, 2018 | Content & Communications
Stories, not product features and functionality, are the key to success in sales, writes George Deeb in Sales 101: Sell Stories, Not Products. Getting bogged down in the minutia of what a product does is a common rookie mistake: … clients don’t really care...
by Lance Godard | Sep 30, 2016 | Content & Communications
Blog posts, articles, newsletters, and the like that nobody reads are pretty pointless. That’s why you need 10 Rules for Writing To Be Read, from JD Supra, Knox Design Strategy, and Repechage. Here’s one: “Be Useful. Think, ‘What can the reader do with this...
by Lance Godard | Sep 27, 2016 | Content & Communications
If you give presentations using PowerPoint, you need to read Robert Frost’s 10 Smart Ways To Make Any PowerPoint Presentation Way More Interesting. For most of us, the convenience of Microsoft’s presentation software is a trap that keeps us from focusing on the words...
by Lance Godard | Sep 26, 2016 | Content & Communications
Good writing matters, writes Patrick Lamb in Clear writing makes a difference. The easier your written work is to read, the better people are going to understand it. And the better they understand it, the more they’ll be convinced: “Using 50 readability measures, the...
by Lance Godard | Sep 22, 2016 | Content & Communications
When it comes to writing documents that everyone can understand and use, it turns out that lawyers aren’t the only ones challenged. It’s a problem plaguing financial professionals, too, say Steve Lipin and Adam Rosman in A Plea for Plain English in Financial...
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