Tell Any Good Stories Lately?

Stories, not product features and functionality, are the key to success in sales, writes George Deeb in Sales 101: Sell Stories, Not Products. Getting bogged down in the minutia of what a product does is a common rookie mistake: … clients don’t really care...

Clear Writing Is Clearly Better

Good writing matters, writes Patrick Lamb in Clear writing makes a difference. The easier your written work is to read, the better people are going to understand it. And the better they understand it, the more they’ll be convinced: “Using 50 readability measures, the...